Enhancing the global footprint of the Muslim fashion industry, MUFFEST+ stands as a trade exhibition and fashion show that foregrounds business innovation, technology, and fashion trends. It serves as a driving force in propelling the growth of the Muslim fashion industry, aligning with Indonesia's vision to be a global hub for Islamic fashion and a showcase for the progress and diversity of Indonesian fashion.
2016
KICK OFF MUSLIM FASHION FESTIVAL
MUFFEST was inaugurated as a platform showcasing the diverse landscape of Indonesian Muslim fashion.
2017
YOUNG GENERATION INDONESIA MUSLIM FASHION
Introducing the Muslim Young Designer Competition, a platform nurturing young Muslim fashion designers through incubation and participation in international trade exhibitions like the World Boutique Hong Kong.
2018
LOCAL and ETHICAL FASHION
Inaugurated by President Joko Widodo, MUFFEST embraced ethical fashion and the development of local wealth with a global flair.
2019
TRENDSETTER MUSLIM FASHION
Collaborating with BEKRAF for trend forecasting, Indonesian Muslim fashion was fortified through mentorship and enrichment, aiming to produce innovative products and set trends in the international market.
2020
SUSTAINABLE FASHION
In coordination with the Ministry of Industry, MUFFEST embraced sustainability in Indonesia's Muslim fashion industry, aligning with the global development of sustainable fashion.
2021
INDONESIA FOR MUSLIM FASHION
Expanded to major cities (Jakarta, Bandung, Yogyakarta, Surabaya, and Bekasi) to strengthen Indonesia's position as a global hub for Muslim fashion.
2022
MUFFEST+ is MUSLIM FASHION = MUSLIM LIFESTYLE
Evolving into MUFFEST+, it became a manifestation of collaboration between the Muslim fashion industry, culinary, tourism, and the promotion of Muslim lifestyle in the face of the international market.
2023
INTERNATIONAL MUSLIM FESTIVAL
MUFFEST+ gained international recognition, embracing buyers, media, designers, and all stakeholders on both national and international scales.
2024 (25-28 July 2024)
INDONESIA AS A CENTRAL MUSLIM FASHION
Continuing to strengthen the ecosystem of Indonesian Muslim fashion from creation to production to marketing, MUFFEST+ serves as a platform for internationally standardized and highly marketable Muslim fashion products.
